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Turn Your Idea or Invention into Millions
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| 저자 |
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Don Kracke
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| 출판사 |
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Allworth Press |
| 출판년도 |
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2001.10.21 |
| 페이지수 |
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224
( 권수 : 1 )
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| I S B N |
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1581151985 |
| 정가 |
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19.00＄
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| 판매가 |
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38,920원
back ... |
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※ [알림] 외국도서 (영문,일문) 주문시 미리 확인하세요.
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| 주요목차 |
Chapter 1 MODESTY BE DAMNED
You are about to read the finest book of its kind ever written on the subject of getting your brilliant new products to market.
Chapter 2 IT'S RICKIE TICKIE?TIME The recurring theme in this book is, "Don't do what I did. Do what I say."
Fifteen Minutes of Fame뾒art I
Fifteen Minutes of Dumb
I Did My Homework
Chapter 3 A SAILING JACKET FOR IDIOTS Everything you will ever have to know about getting your idea or invention to the world's retail shelves.
Drinks All Around
The Concurrent Development Syndrome
I Just Love Prototypes
Have a Hit List
Curses! Screwed Again!
Nobody Said It Would Be Easy
All Breaks Are Not Bad
Get Me the IRS!
Chapter 4 HOW TO HAVE AN IDEA Ideas don't just happen. You have to work for them. And there are some tricks you should know.
Three Easy Lessons
Get to Know Some Buyers
Anybody Can Be an Inventor
The Eggs Broke
Think Horizontally, Too
Chapter 5 WHAT'S A GOOD IDEA? Some great ideas are born losers. How do you tell if yours is one of them?
The Three-Cushion Shot
It Takes All Kinds
Just Like the Pros
If in Doubt, Test
An Absolute Perhaps
Tinker, Tinker, Little Star
Evolutionary Ideas
How Much is Much?
Chapter 6 PATENT IT, FAST! Getting legal protection for your idea. What it costs, what it does, how to do it.
Everybody Would Want One
Welcome to Paranoidville
Copyright
Trademark
The Final Word on Patents
A Dumb Decision
Go to a Pro
A Fool for a Client
Stake Your Claims
Don't Be Cheap
It's Sweaty Palms Time
What the Hell is a TM?
Don't be a Hazy Dreamer
Chapter 7 RESEARCH AND RIP-OFFS Those "Inventors Wanted" ads may be selling real help or be just a scam. Here's how to tell the difference.
Trust Me . . .
Beware. Beware. Beware.
The Riverboat Gamblers
On Conning the Pros
Chapter 8 DOING YOUR HOMEWORK Calculating Wholesale and Retail Prices, including manufacturing, packaging, selling, and shipping.
The Real Thing
Take My Product, Please
The Cost of Materials
Production Cost
Packaging
Sales Costs
G. & A.
Shipping
Profit
Another Absolute Perhaps
Distribution
Kentucky Windage
Pretend You're for Real
The Old Wet-Finger Trick
Deafening Silence
Chapter 9 WHICH WAY TO GO Many roads lead to the marketplace, but some are better than others.
Advance Against Royalty? Yes!
Going It Alone
Distribution is Everything
Donde Esta El Stickie?
The Only Way to Fly
More Than You Want to Know
Mail-Order Business
Easier Said Than Done
A Premium Premium
Fulfillment House
InventionConvention.com
Chapter 10 IMAGINE, IF YOU WILL?A professional presentation can help sell your idea. Here's how to make one.
Four Score and . . .
The Velvet School
C.O.G./A.S.AP./F.Y.I.
Great Presentations Sell
I Think I'm the Screwee
Please Buy My Idea, You Cheat
Chapter 11 A MIRACLE. JUST A LITTLE ONE Turning a major marketer's interest into a lot of free help. It's called leverage.
Marketing Garbage
The Little Engine That Could
How about $50,000 Til Payday?
No Guarantee of Security
That's One Neat Garage
Chapter 12 LETS MAKE A DEAL
How much to ask for, how much to expect when you sell your idea.
Greed Sucks
5 Percent Is About It
120 Percent of Gross
Option. Schmoption.
He Said, She Said
The Four Eternal Truths
Your Bill of Rights
Who's Screwing Whom?
Chapter 13 RUBBERMAID'S $1,303,620.98 Here's a real-life example that proves an important point: There's hope for us all.
Chapter 14 ONE-MAN BAND MUST TOOT OWN HORN
Using advertising, packaging and publicity to sell your product.
Your Package is Your Friend
P.O.P. Goes the Weasel
Co-op Advertising
Good Collateral Pays
Knock Yourself Off
Toot. Toot. Toot.
Hi. I'm George W.
Dressed to Kill
Chapter 15 SHOW ME THE MONEY
There are now two simple solutions to your cash flow problems.
Do I Have a Deal for You
The Idea Biz
Good News. Bad News.
Here's Why I Like Licensing
Always Be Fair
Moonlight Becomes Them
Rub a Dub, Dub
Chapter 16 SERENDIPITY DOO-DAH
After al |
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