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IdeaWise
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ÀúÀÚ |
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Steve Rivkin, Fraser P. Seitel, David Rockefeller
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John Wiley & Sons |
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2001.05.01 |
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Introduction.
"But, I'm Not Creative".
Don't Buy the Idea Industry's Blather.
But Do Believe in New Ideas.
Seek and Ye Shall Find.
Thomas Edison Was Right.
What Could You Substitute?
What Could You Combine?
What Could You Magnify or Minimize?
What Else Could it Be?
What Could You Eliminate?
What Could You Reverse?
What Could You Bring Back?
Generate First, Judge Later.
One Final Word: Cajones. |
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