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Intellectual Property
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| 저자 |
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Gordon V. Smith, Russell L. Parr
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| 출판사 |
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John Wiley & Sons |
| 출판년도 |
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2002.03.02 |
| 페이지수 |
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560
( 권수 : 1 )
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| 판차사항 |
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2 |
| I S B N |
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0471194352 |
| 정가 |
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190.00＄
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| 판매가 |
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326,200원
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※ [알림] 외국도서 (영문,일문) 주문시 미리 확인하세요.
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| 특징 |
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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.)as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. |
| 주요목차 |
Emergence of Intellectual Property Exploitation Strategies.
Introduction to Exploitation Strategies.
An Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights.
Creating Industry Standards.
Economic Ananlysis of Exploitation뾘nderlying Theory.
Economic Contributions of Intellectual Property.
Determining a Royalty Rate뾃n Example.
Risks of Exploitation.
Licensing Economics and Royalty Rates.
Dealing with Early-Stage Intellectual Property.
Trademark Licensing.
Licensing Negotiations and Agreements.
Joint Venture.
Global Exploitation Potential.
Organizing for the Future.
Appendices.
Index.
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특허 서점 
