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    Early-Stage Technologies  
                 
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                      | ÀúÀÚ | 
                      : | 
                      Richard Razgaitis  
                       | 
                      					  
					  
                       | 
                     
                    
                      | ÃâÆÇ»ç | 
                      : | 
                      John Wiley & Sons | 
                     
                    
                      | ÃâÆÇ³âµµ | 
                      : | 
                      1999.04.05 | 
                     
                    
                      | ÆäÀÌÁö¼ö | 
                      : | 
                      320  
                      ( 񀬔 : 1 )
                      
                       | 
                     
                    
                    
                      | I S B N | 
                      : | 
                      0471328561 | 
                      
                                       
                    
                      | Á¤°¡ | 
                      : | 
                      
					      80.00£¤ 
							
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                      | ÆÇ¸Å°¡ | 
                      : | 
                      
                      
                      141,400¿ø
                      
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			  This book is a complete guide to technology risk management, valuation, and pricing. It shows how to identify key early-stage technologies and determine the value to individual companies, as well as provides methods for pricing pre-commercial products for sale or licensing. Topics include methods of valuation, the identification of risk factors, sources of value, the psychology of buying and selling, equity realizations, and negotiation strategies. |  
           
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              What Is Technology Licensing?  
Rights, Risks, and Psychology of Valuation and Pricing.  
Overview of Valuation Methods.  
Method One: Use of Industry Standards to Determine Valuation.  
Method Two: The Rating/Ranking Method to Determine Valuation.  
Method Three: Rules of Thumb to Determine Valuation.  
Method Four: Discounted Cash Flow Method to Determine Valuation.  
Method Five: Advanced Valuation Methods.  
Method Six: Auctions.  
Equity Considerations.  
Structure of Licensing Payments.  
Pricing, Negotiation Readiness, and Conclusion.  
Appendices.  
Index.  
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