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Merchandising Intellectual Property Rights
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| 저자 |
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Joanna R. Jeremiah
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| 출판사 |
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John Wiley & Son Ltd |
| 출판년도 |
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1997.04.08 |
| 페이지수 |
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446
( 권수 : 1 )
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| 판차사항 |
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hardcover |
| I S B N |
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0471965790 |
| 정가 |
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200.00＄
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| 판매가 |
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343,000원
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※ [알림] 외국도서 (영문,일문) 주문시 미리 확인하세요.
현재 특허서점에서 판매되고 있는 영문 및 일어도서는 해외주문을 통한 배송을 하는 관계로 다소 불편하시더라도 해당 도서의 주문 가능 여부를 먼저 확인하시고 주문해주시기 바랍니다.
(02)501-3106(내선 100)으로 연락주시거나 왼쪽메뉴의 Help Desk에 문의사항 및 연락처를 남겨주시면 담당자가 주문가능 여부를 바로 확인해드릴수가 있습니다.
| 특징 |
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Merchandising Intellectual Property Rights provides a clear and practical guide as to how to protect and trade in intellectual property. The work examines and explains the conditions necessary for the protection of identifiable intellectual property rights, the nature and extent of that protection, ways in which to trade in intellectual property rights by licensing and franchising, and the range of actions and remedies if those rights are infringed. |
| 주요목차 |
Overview: Character Merchandising and the Proper Scope of Intellectual Property.
Merchandising Rights as an Extended Action in Passing Off.
Merchandising Rights as a Right of Property in the Mark, Name or Get-Up.
Intellectual Property Rights and Monopoly in Shapes, Containers and Other Commonplace Articles.
Use of Well-Known Images and Features in Advertising, Comparative Advertising and Unfair Competition.
Use of Registered Trade Marks and Service Marks to Protect Merchandising Rights.
Use of Copyright and Design Law to Protect Merchandising Rights.
Other Sources of Protection of Merchandising Rights.
Civil Remedies for the Protection of Merchandising Rights.
International Framework for the Protection of Intellectual Property/Merchandising Rights.
Appendices.
Index.
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특허 서점 
