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Wharton on Dynamic Competitive Strategy
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| 저자 |
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George S. Day, David J. Reibstein
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| 출판사 |
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John Wiley & Sons |
| 출판년도 |
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1997.05.05 |
| 페이지수 |
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465
( 권수 : 1 )
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| 판차사항 |
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hardcover |
| I S B N |
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0471172073 |
| 정가 |
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40.00＄
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| 판매가 |
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74,200원
back ... |
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※ [알림] 외국도서 (영문,일문) 주문시 미리 확인하세요.
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| 특징 |
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Presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. DLC: Competition. |
| 주요목차 |
Partial table of contents:
UNDERSTANDING ADVANTAGES IN A CHANGING COMPETITIVE ENVIRONMENT.
Assessing Competitive Arenas: Who Are Your Competitors?
(G. Day).
Technology-Driven Environmental Shifts and the Sustainable Competitive Disadvantage of Previously Dominant Companies (R. Clemons).
ANTICIPATING COMPETITORS' ACTIONS.
Game Theory and Competitive Strategy (T. Ho & K. Weigelt).
Anticipating Reactions: Factors That Shape Competitor Responses (S. Venkataraman, et al.).
Understanding Competitive Relationships (J. Raju & A. Roy).
FORMULATING DYNAMIC COMPETITIVE STRATEGIES.
Preemptive Strategies (J. Wind).
Signaling to Competitors (O. Heil et al.).
CHOOSING AMONG ALTERNATIVE COMPETITIVE STRATEGIES.
Using Conjoint Analysis to View Competitive Interaction through the Customer's Eyes (P. Green & A. Krieger).
Notes.
Index.
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특허 서점 
