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Entrepreneur Magazine: Bringing Your Product to Market
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| 저자 |
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Don Debelak
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| 출판사 |
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John Wiley & Sons |
| 출판년도 |
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2003.01.16 |
| 페이지수 |
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384
( 권수 : 1 )
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| I S B N |
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0471157503 |
| 정가 |
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25.00＄
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| 판매가 |
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49,000원
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※ [알림] 외국도서 (영문,일문) 주문시 미리 확인하세요.
현재 특허서점에서 판매되고 있는 영문 및 일어도서는 해외주문을 통한 배송을 하는 관계로 다소 불편하시더라도 해당 도서의 주문 가능 여부를 먼저 확인하시고 주문해주시기 바랍니다.
(02)501-3106(내선 100)으로 연락주시거나 왼쪽메뉴의 Help Desk에 문의사항 및 연락처를 남겨주시면 담당자가 주문가능 여부를 바로 확인해드릴수가 있습니다.
| 주요목차 |
GETTING STARTED.
Facing Realities: Hard Work Lies Ahead.
Financing: Forget the Myths뾊ere's the Truth.
Drop Your Paranoia: Talk about Your Product Idea!
Professionalism: Know What You're Doing.
Licensing: The Preliminary Work.
THE GO/NO-GO DECISIONS.
Distribution: Nothing Is More Important.
Product Appeal: Will Customers Buy?
Manufacturing Costs: Can Your Product Make a Profit?
Inside Help: Everyone Needs Key Contacts.
Reworking Your Product: How to Adjust and Pass the Go/No-Go Decisions.
SELLING YOUR PRODUCT.
The First Sales Period: Proving a Product Will Sell.
Evaluating Initial Sales Results뾄efore You Spend Big Money.
Licensing: Now Is the Ideal Time.
The Transitional Period: Growing Your Business.
Checklists for a Smooth-Running Company.
The Business Plan: Turning into an Operating Company.
Financing the Growing Business.
Conclusion: Exhilarating Times: You Too Can Be Successful.
Appendix
Glossary
Helpful Sources
Index
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특허 서점 
