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Will It Sell? How to Determine If Your Invention Is Profitably Marketable (Before Wasting Money on a Patent)
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| 저자 |
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James E. White
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| 출판사 |
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James E. White & Assoc |
| 출판년도 |
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2002.01.16 |
| 페이지수 |
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360
( 권수 : 1 )
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| 판차사항 |
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Paperback |
| I S B N |
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0967649404 |
| 정가 |
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20.00＄
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| 판매가 |
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40,600원
back ... |
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※ [알림] 외국도서 (영문,일문) 주문시 미리 확인하세요.
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| 주요목차 |
Table of Contents
Preface
Acknowledgments
About This Book: Chapter 1
Crass Commercialism
Inventor's First Book
Not About Marketing It's About Getting There
Self-Opinion
Negative Bias
The Individual Inventory
Inventor or Entrepreneur?
Step Sequence
Not Edison?
Rules "Guarantee" Success, Right?
The (Ugly?) Origins
Inventor Stories
A Patent Means Success, Right?
Internet
Specific Numeric Examples
Communication Skills
Homework
My Communication Skills
Join Them Rather Than Try to Blame Them
Preachin' Ain't Stop't Sinnin'
Dry Wit
What Is a Patentable Invention?: Chapter 2
Patents Are Granted For...
What the USPTO Really Does
Patentable? Commercial?
What Is a Profitably Marketable Invention?: Chapter 3
Will It Sell?
Everyday Ideas
Steps for Idea Development: Chapter 4
The Easy Rules First
Patent Issues
"STOP IF" Issues
"THIN ICE" Issues
STEP 0 Seek the Alternatives ALREADY on the Market.
What's the Problem?
Does Your Invention SOLVE the Problem?
Go Shopping
Any Competing Solutions?
How You Are Perceived
"Gimme That Hammer!"
"Fixing" the Problem
Check Thoroughly
How Do You Compare?
What a Killer Step
STEP 1 Ask People and Critically Examine Their Responses.
Disclosure Document
"Cheaper" Alternatives
The "Snicker Test"
An Elevator Speech?
Industry Jargon
A Model Is Worth 1000 Words
Get Expert Opinions
Is It Real, or Is It Your Memory?
What a Gut-Wrenching Step
Idea Theft
STEP 2 Get a Professional, Reputable, Marketing Evaluation.
Do a Patent Search Yourself
University Evaluations
Marketing Firm Evaluations
Other Firm Evaluations
Self Evaluations
STEP 3 What Will It Cost to Produce (Approximately)?
Margins, Profit & Contribution
"Costs" from the Store Shelf
Should You Bother a Manufacturer?
Finding a Manufacturer
Look Professional
The Fax (Mostly)
Quotes & Bids
I'm an OEM?
Can't (Or Won't) Get Manufacturer Quotes?
Evaluate Again?
Quick & Dirty Business Plan
Success Stands a Chance
Steps for Product Development: Chapter 5
Have Some Fun
Licensing Alternatives
STEP 4 Fully Design and Refine Your Product.
Simplify
Try Restating the Problem
Evaluate Yet Again
A Model
Liability
Finally, a Prototype
Rapid Prototyping
Problems with Manufacturers
The Cat's Meow
Cost Plus
Design & Engineering
Design References List
Familiarize a Patent Attorney with the Prototype
Take Charge of the Patent Process
Not Patentable? So What!
STEP 5 Sell a Few of Your Product.
Provisional Application for Patent Misconceptions
Make a Real Batch
Packaging
Patent Pending
Liability Insurance
Market Test
Price Testing
Should I Go On?
Alternatives to Retail Test Marketing
Trade Shows
A Business Focus Group
How Many Mistakes Can You Make?
Last Gasp Marketing Make it a Promotional Item
STEP 6 Create the Marketing Materials and GO!
Real U.S. Patent and PCT?
Do You Infringe?
Copyright
Liability
STEP 7 Keep an Eye on the Competition
Pitfalls to Avoid: Chapter 6
1. Free invention evaluation services.
2. Starting with a patent attorney.
3. Expecting to just license it and collect royalties.
4. Forgetting to do expected return calculations.
5. Ignoring industry rules.
6. Approaching tough markets.
7. Believing in improving the retailer's percentage.
8. Hiring hungry help.
9. Waiting for financiers, marketers, etc., to appear.
10. Telling everyone who might help all about you.
Before You Enter the Marketplace: Chapter 7
Trademarks
Marketing Item List
Marketing References List
Marketing 101 (Abridged): Chapter 8
Find a need and fill it.
Determining Market Size
Census Numbers
Mailing List Numbers
Conservative Market Penetration Estimating
Other Market Statistics Sources
Media Directories.
Primary Research
Inside Secrets
Psychographic Categories
The Rules of the Game
A Couple of Hints
Advertising Claims for Your Invention: Chapter 9
No Lies Please
You Gotta Know Your Limitations The FTC
Objective Claims
Fuzzy Qualifiers
Your Very Own Inst |
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