|
|
|
Linguistic Battles in Trademark Disputes
|
|
![]() |
|
|
| 저자 |
: |
Roger Shuy
|
|
| 출판사 |
: |
Palgrave Macmillan |
| 출판년도 |
: |
2002.09.06 |
| 페이지수 |
: |
226
( 권수 : 1 )
|
| I S B N |
: |
0333997581 |
| 정가 |
: |
60.00＄
|
| 판매가 |
: |
107,800원
back ... |
|
※ [알림] 외국도서 (영문,일문) 주문시 미리 확인하세요.
현재 특허서점에서 판매되고 있는 영문 및 일어도서는 해외주문을 통한 배송을 하는 관계로 다소 불편하시더라도 해당 도서의 주문 가능 여부를 먼저 확인하시고 주문해주시기 바랍니다.
(02)501-3106(내선 100)으로 연락주시거나 왼쪽메뉴의 Help Desk에 문의사항 및 연락처를 남겨주시면 담당자가 주문가능 여부를 바로 확인해드릴수가 있습니다.
| 주요목차 |
The Battle over Linguists and Law * A Very Brief Introduction to Linguistics for Lawyers * Generic vs. Secondary Meaning: Registry Hotel v. Hospitality Mgt. * Teaching a Jury About Meaning: Warren v. Prestone * Sounding Alike and Meaning Alike: Con-Agra v. Hormell * Descriptiveness: Nouns and Modifiers: Woodroast v. Restaurants Unlimited * The Meaning of a Patronymic Prefix: Quality Inns c. McDonalds * Sounding, Looking, and Meaning Different: AMR Pharm v. American Home Products * Differences in the Ingredients, Qualities and Characteristics of the Products: Pyewacket v. Mattel * Going Beyond Competing, Company and Product Names: Auto-Nation USA v. Car-Max * Using Foreign Language Words in Trademarks: Alixandre Furs v. Alexandros Furs Disclaiming Dealership Authorization: Matrix Essentials v. F & M. Distributors Using Linguistics Tools and Thinking in Trademark Disputes * Some Suggestions for Linguists * Some Suggestions for Attorneys * Power, Control, and the Ownership of Language
|
|
특허 서점 
